PRIVACY POLICY
Effective Date: July 2026
Burbank Senior Apartments respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, and your rights under California law.
Information We Collect
When you visit burbankseniorapts.com or interact with our services, we collect information that identifies, relates to, describes, or could reasonably be linked with you.
- Identifiers: We collect your name, email address, phone number, and mailing address when you contact us, request a viewing, or submit an application.
- Commercial Information: We collect records of the properties you have inquired about, rental histories, and payment information through our resident portal.
- Internet and Network Activity: We automatically collect data about your interactions with our website. This includes your IP address, browser type, device information, and browsing behavior on our site.
- Sensitive Personal Information: We may collect sensitive information such as social security numbers or financial account details during the rental application or payment process.
How We Collect Your Information
We gather this information from two main sources. We collect it directly from you when you fill out forms, call our office, schedule an appointment, or use the Rent Cafe resident portal. We also collect information automatically using cookies and tracking technologies when you browse our website.
How We Use Your Information
We use the information we collect to operate our business and provide you with property management services. Specifically, we use it to:
- Respond to your inquiries and schedule property viewings.
- Process rental applications and manage tenant accounts via Rent Cafe.
- Secure our website and prevent fraud or abuse.
- Analyze website traffic to improve our online experience.
- Communicate with you regarding maintenance, billing, or general updates.
Third Parties We Work With
We rely on specific service providers to help run our website and business operations. The table below details the categories of personal information we disclose, the types of third parties receiving it, and the purpose of the disclosure.
| Category of Personal Information | Category of Recipient | Purpose of Disclosure | CCPA Sale or Share |
|---|---|---|---|
| Identifiers, Commercial Info, Sensitive Info | Property Management Software (Rent Cafe) | To process applications, manage tenant accounts, and collect payments. | No |
| Internet and Network Activity | Analytics Providers (Google Analytics) | To understand website traffic and visitor behavior. | No |
| Identifiers, Internet and Network Activity | Security Providers (Google reCAPTCHA) | To prevent spam and automated bot abuse on our forms. | No |
| Identifiers, Internet and Network Activity | Scheduling Tools | To allow users to book property viewings or appointments. | No |
| Internet and Network Activity | Advertising Partners (Meta / Facebook) | To deliver targeted marketing and track ad performance. | Yes |
Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information.
- Right to Know: You can ask us what personal information we have collected, used, or disclosed about you in the past 12 months.
- Right to Delete: You can request that we delete the personal information we collected from you, subject to certain legal exceptions like completing a transaction or complying with the law.
- Right to Correct: You can ask us to correct inaccurate personal information we have on file for you.
- Right to Limit: You have the right to limit the use and disclosure of your sensitive personal information to only what is necessary to provide our core services.
- Right to Non-Discrimination: We will not charge you different prices, deny you services, or retaliate against you for exercising your privacy rights.
To exercise any of these rights, please contact us at [email protected] or call (818) 238-9912 (711) TTY. We will verify your identity before processing your request by matching the information you provide with the information we already maintain.
Do Not Sell or Share My Personal Information
We do not sell your personal information for monetary compensation. We also do not share your personal information with third parties for cross-context behavioral advertising, except as potentially flagged regarding the Meta Pixel above.
We honor opt-out preference signals. If you visit our website with a legally recognized signal like the Global Privacy Control (GPC) enabled in your browser, our systems will automatically treat this as a request to opt out of any data sharing activities.
Cookies and Tracking Technologies
We use cookies to make our website work, improve functionality, and analyze performance. A cookie is a small data file placed on your device. We use the following categories of tracking technologies.
- Strictly Necessary: These are required for the site to function and cannot be switched off. We use Google reCAPTCHA (cookie _GRECAPTCHA, duration 6 months) to distinguish human users from bots and secure our forms. We also use session and security cookies related to our resident portal, Rent Cafe, to keep you securely logged in and prevent forged requests. These typically expire when you close your browser.
- Analytics and Performance: These help us measure and improve site performance. We use Google Analytics, including cookies like _ga (distinguishes unique users, duration 2 years), _gid (tracks page-level activity, duration 24 hours), and _gat (limits request rates, duration 1 minute).
- Functional: These provide enhanced functionality and personalization. We may use Calendly to let you book appointments directly.
- Advertising and Tracking: We may use the Meta Pixel to track website visits and deliver relevant ads. Cookies like _fbp and fr track visits across websites to support advertising products and measure ad relevance, typically lasting for 3 months.
We do not control how third-party vendors like Google, Meta, or Calendly use information once collected by their own technology. We recommend reviewing their respective privacy policies for more details.
Data Retention
We keep your personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected. For data collected via cookies, please see the specific durations listed above. For data submitted via forms, applications, or resident accounts, we retain the information for the duration of our business relationship and as required by local, state, and federal property and tax laws.
Children's Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16.
Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, destruction, use, or disclosure. However, no internet transmission or electronic storage is completely secure. We cannot guarantee the absolute security of your data.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised version on this page and update the Effective Date at the top of the document.
Contact Us
If you have questions about this Privacy Policy or wish to submit a privacy request, please contact us.
Burbank Senior Apartments
Burbank, CA 91502
Email: [email protected]
Phone: (818) 238-9912 (711) TTY